Facebook is the leading social media network today. Read the latest Facebook news and tips to learn how you can create effective Facebook marketing campaigns.
by Joe Martinez - Thanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the new…
by Akvile DeFazio - While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative…
by Jock Breitwieser - More than three in seven people in the world are Facebook users. In real terms, the figure translates to more…
by Sophie Beard - Following months of testing, the ‘Smart Cropping’ option is now available within the Facebook Content Studio. Through machine learning, the…
by Susie Marino - Facebook never ceases to amaze us with the unstoppable growth of its platform, and this year has been no different.…
by Desiree Johnson - As a marketer, how do you know which of your ads are effective? Sure, your Google Analytics might be telling…
by Mitul Makadia - Introduction Automated messages like “Hi, how may I help you?” are quite familiar when a customer requires some service online.…
by Akvile DeFazio - When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the…
by Jock Breitwieser - When you are trying to run a social media campaign, Facebook is the default option due to its massive reach.…
by Brett McHale - Back when we found out about iOS 14, there were a lot of question marks as to when it would…
by Brian Basilico - Facebook went all Britney Spears on me. They took away my ability to control my business and they told me,…
by Justin Herring - I’m willing to bet you already know a lot about Facebook Ads. Facebook is still the most widely used social…
by Akvile DeFazio - Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low…
by Justin Wong - In 2021, relying on organic traffic is no longer an option. The on-going Google and Facebook updates make it difficult…
by Michelle Morgan - The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a…
by Peter Navarro - Facebook is one of the largest social media platforms in the world and has therefore become an integral part of…
by Akvile DeFazio - Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic…
by Jennifer Lyons - With nearly 3 billion active users, Facebook’s reach is undeniable. As a business owner, you can use Facebook as a…
by John Lincoln - Ah, the good ole’ Facebook algorithm. It’s an enigma wrapped in a riddle, shrouded in perpetual change. If you’re like…
by Sahail Ashraf - Reels has worked hard to get where it is today as a competitor to TikTok, but a new test by…
by Sahail Ashraf - In the latest of a long line of updates, Facebook has removed Likes from Public Pages. It is one of…
by Michelle Morgan - Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your…
by Matthew Goulart - In this article, we’ll explain how to link your Facebook Business Manager account to Ignite Digital, while editing permissions for…
by Pallavi Tyagi - A quick search on the internet will throw up many articles that tell you that Facebook boost posts are a…
by Sophie Beard - As brands, the last thing we all need in social media is negativity. On social media it is very easy…
by Allison Hall - There is an art to Facebook ads. With companies of every size running campaigns — from $10 a day to…
by Sophie Beard - Anyone can easily start a new Facebook page in minutes, but it’s not as easy to make a successful page…
by Sophie Beard - Facebook has seen a decline in DAU numbers in two key markets. This is not necessarily the end of the…
by Pallavi Tyagi - Facebook’s business tools have been around for many years. As a marketer, I feel that it is one of the…
by Meg Coffey - You’ve got a great product or service, but you’re struggling to increase engagement. Sound familiar? You’ve created a Facebook Page,…
by Brett McHale - There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in…
by Daniel Hopper - A business page on Facebook is a valuable tool for any marketer, whether you are a consultant, SME or corporation.…
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