Much has been said about the difference between outbound and inbound marketing. And while success seeks to utilize both tactics, it seems like the benefits of inbound marketing always outshine the ones of outbound.

Inbound marketing is all about bringing the right people to your website. Its goal is to bring those who’re most likely to buy what you’re selling, the ones who recognized the need for your product or service and need just a small nudge to make the final step.

Blogging is, by far, one of the most efficient inbound marketing strategies, and its benefits are widely recognized.

That said, we’re going to discuss which inbound marketing strategies bloggers should use in 2022 to skyrocket their marketing goals.

1. Focus on long-form content

Long-form content has a massive potential to improve your website’s rankings, create organic traffic to your website, generate quality links, and establish your business as an authority in the field. According to the research, long-form content, whether it’s an informative blog post or infographic is around 56% more likely to become viral and gets 77% more links than regular-length blog posts.

In case you don’t have a blog on your website, you can now boost your inbound marketing strategy by creating a blog section in a few easy steps.

2. Work on killer headlines

It’s said that you shouldn’t judge a book by its cover, however, it’s something that’s not true if you’re a writer. The first thing your audience will see is the headline, and its quality is something that will determine whether or not they’ll click on the link and read your article. That said, make sure to spend enough time thinking through your headlines and craft one that will spark the reader’s interest.

3. Try niche guest posting

Having a solid amount of links back to your website is a good thing, but it shouldn’t be done at all costs. Not all links are the same, and their value differs greatly based on their DA, DR, and the niche the website is in.

Generally, we’d advise guest posting on the website that is in the same niche as you are, since you’ll be able to increase your traffic and reach potential customers much more efficiently than doing link building on just any website.

Guest posting is, and it will be in 2022, one of the most important inbound marketing strategies bloggers should follow. Guest posts bring a lot of value for the business including providing backlinks, increasing the website’s ranking, promoting brand authority and communicating with the audience that may become trusted customers.

4. Boost your landing-page strategy

Landing pages aren’t the same as blog posts and they don’t serve the same purpose – usually to market the product or service. More specifically, landing pages are here to encourage customers to take an action.

The benefits of landing pages are numerous. They bring more traffic and more conversions since they’re focused on one thing and a specific audience. They’re here to leave a good first impression, and make your audience stay on your website for longer. They generate more leads and help you skyrocket your goals faster, and they help in building your credibility.

With that being said, we can see how making landing pages is one of the inbound marketing strategies you shouldn’t miss as a blogger.

To do it right, make sure to pick a relevant topic your audience will love. Test different landing pages for maximum efficiency, and don’t forget to make a CTA button obvious to your audience.

Lastly, don’t make clutter from your landing page: offer the solution to your audience’s problems and start building a relationship.

5. Give something back

If you want to succeed in your inbound marketing efforts, make sure to give something back to your readership. The point isn’t in selling right away, it’s in providing value.

Providing value is important for several reasons. It will help you increase your brand’s reputation, increase the trust your audience has, and the overall value of your brand.

The best way to provide value to your readership is to offer quality content, but something customers can take with themselves. These things include downloadable materials such as cheat sheets, e-books, online courses, and so on.

Final thoughts

After all that has been said we understand why inbound marketing is important and what benefits it can bring to your business. As a blogger, you should be using these five inbound marketing strategies, and the results will inevitably follow.


Stay Connected

Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.