Twitter Facebook LinkedIn Flipboard 0 1. Defining a brand personality. Brand personality is what connects you emotionally with your prospects and customers. Brands without personalities are just plain boring. So, define the voice, tone, and style to speak to your customers at a deeper level. 2. Getting consistent customer insights. Be part of the social networks, groups, and communities where your customers hang out online, and host recurring online events/podcasts/live Q&As. Engaging with them this way will provide you with a ton of value, as you’ll learn from their questions, feedback, comments, and what they share. And so, this stream of customer insights will help you gain a deeper understanding of what resonates with them and can give you an edge over your competitors. 3. Creating exclusive content and distributing it in the dark social. Create content people can’t consume elsewhere (like data-backed reports) and distribute where they spend time online to position yourself as an expert in your niche. Distributing your content in social awareness channels requires you to create content that people actually want to consume. Simply put, create customer-centric content. And if it’s good enough, it’ll be shared in communities, Slack channels, through word of mouth, and more. 4. Taking a stand. In 2022, brands can no longer stand on the sidelines and turn a blind eye. You have to take a stand about social/moral issues, and when done right, you can influence how people think. But you have to be authentic and do this responsibly, without coming across as performative or opportunistic. 5. Putting a face behind your brand. Getting your CEO/founder/exec active on social can position them as experts/thought leaders. By putting their faces behind your brand, you’ll make it more approachable and authentic, and their content will be associated with it. ^^ Building a strong brand for sustainable growth is not an option. What else would you add? Twitter Tweet Facebook Share Email This article originally appeared on Bold Digital and has been republished with permission.Find out how to syndicate your content with B2C Author: Alon Even Follow @evenalon Alon Even is VP Marketing at Appsee, an advanced visual mobile analytics platform. His areas of expertise are online marketing, mobile analytics, and mobile UX. Before joining Appsee, he worked in various marketing & business development roles, helping startups grow. You can connect with Alon on LinkedIn and on Twitter… View full profile ›More by this author:What CMOs of B2Bs in Growth Stages Should Focus on in 2022Want to Become a Revenue-First Marketer? Measure These 5 Marketing Metrics!Mobile App UX Design: What Strategies Work and Why