The digital world is a web of dependencies. No wonder logging into an online account with a username and password seems so elementary in the current era. A dependable method to keep your account secure against cyber attacks is a need.

Adaptive authentication is gaining momentum as companies look to secure their networks and protect themselves from hackers. It sends notifications or prompts consumers to complete an additional step(s) after their identity has been verified. Usually, messages are sent via email, but they can also be sent via SMS messages. Those messages ask the consumer to take an action, such as clicking on a link or receiving a code that’s texted on their phone.

Benefits of Adaptive Authentication

Adaptive authentication is the thin layer of security that protects an organization’s assets, without requiring any hardware upgrades or changes to the network. Implementing it within an organization has several benefits. A few of them are:

  • Optimization of the user’s security experience: Though authentication and security are necessary, no user would want to disrupt their network experience with multiple levels of time-consuming authentication.

Additionally, everyone is aware that some access requests might need more security compared to others. Adaptive authentication comes into the picture in such scenarios. It ensures the appropriate level of authentication that needs to be applied to various access requests.

It is a step beyond the traditional authentication methods that evaluates the risks and provides an adaptive solution that doesn’t compromise on the user experience or the security aspect. As a result, companies can ensure the security of their data.

  • Adaptive authentication allows the IT department to enforce the risk policies of the organization: An organization can protect its sensitive data by locking them with a strong MFA. Thus, they will be sure that only the users with authorized access can view or edit the data. Entry will be blocked for all others who fail the authentication process. Additionally, weaker forms of authentication can be implemented in places that do not contain confidential data. Thus, the IT department can implement the risk policies of the organization easily.
  • It provides BYOD security solutions: Due to the pandemic, BYOD (Bring Your Own Device) has become popular. Every employee or stakeholder desires to access corporate information remotely.

However, with multiple devices coming into the picture, ensuring security across the network might become a task. It is here that adaptive authentication comes to the forefront. Not only can it distinguish between different devices (and their risk profiles), but it can also tackle the risks associated with the introduction of remote access to various corporate networks.

For example, an employee using a low-risk network (protected laptop provided by the company) and wishing to access only basic information will not require extensive authentication. A simple username and password might be sufficient for him.

On the other hand, an employee working remotely and wishing to access the client portal from their smartphone will require more authentication. Similarly, if the employee is using a public Wi-Fi network, a couple of layers of authentication are required.

Adaptive authentication will identify the risk associated with the device and apply a stronger authentication process to verify the user. The ability to assess the risk and deal with it accordingly makes adaptive authentication a preferred option among companies.

  • It can be modified as per the organization’s growth: With adaptive authentication, companies can stop worrying about the security aspect that can arise due to employees working remotely. Moreover, as organizations grow and plan to expand their workforce, adaptive authentication might prove to be a boon.

How Can Your Enterprise Deploy Adaptive Authentication

  • The system administrator can set up static policies defining the risk associated with various locations, user roles, and devices.
  • The process can be dynamic where the system understands users’ various activities and correlates them with the risk associated.
  • A combination of both the methods.

What Companies Can Deploy Adaptive Authentication?

Adaptive authentication has been successfully implemented across various sectors. It has managed to verify the user identity for access requestors from diverse domains such as financial and banking services, the government sector, and the insurance sector.

Thus, adaptive authentication has proven itself across various platforms. With the huge inflow of data, adaptive location has also been able to absorb information such as geo-location to ensure an efficient and smart authentication mode.

The Bottom Line

Adaptive Authentication is definitely the most advanced way to protect your confidential data from cybercriminals. With a plethora of advantages, it offers users a chance to move away from the traditional authentication methods. There is no doubt that organizations would be (most already are) rushing to integrate adaptive authentication with their existing IT infrastructure.


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