Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
by Barbara Kekes-Szabo - The internet has created a unique opportunity for customers of any brand to purchase products—from groceries to clothing—without ever having…
by Syed Balkhi - If you’re like many business owners or marketers, you want to keep first-time shoppers around so you can turn them…
by Amit Patel - The COVID-19 pandemic rocked many industries, causing overnight pivots and adjustments for their survival. One that has seen radical change…
by Jared Atchison - One of the most frustrating things you’ll likely have to encounter as a business owner or marketer is a high…
by Joel Goldstein - For many retail companies, getting their products into a big box store is the ultimate goal. However, doing so is…
by Jared Atchison - If shoppers don’t trust your business, you’re going to have a difficult time generating leads and securing sales. Don’t believe…
by Jared Atchison - One of the best ways to build rapport with your audience and secure more sales is with customer segmentation. Essentially,…
by Syed Balkhi - Do you want to forge stronger connections with your leads and eventually turn them into customers? If you’re like most…
by Dinesh Agarwal - It might be hard to believe for some, but the cup noodles you always end up buying, the extra books…
by Jared Atchison - Shopping cart abandonment is one of the biggest struggles eCommerce businesses faced this year. I expect to see this trend…
by Tyson Duffy - Happy Thanksgiving to all! Here are some quick insights on recent trends in Black Friday and Cyber Monday consumer behavior.…
by Larisa Bedgood - Data-Driven Strategies to Reach Today’s Omnichannel Shoppers According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. omnichannel…
by Efrat Vulfsons - Consumer insights have become a veritable source of information for brands; by deploying text mining and sentiment analysis, you can…
by Bob Hutchins - The recent Facebook leaked documents show that algorithms matter. They can harm people psychologically and socially. Specifically younger people. What…
by Michelle Hill - The Covid-19 outbreak caused the most dramatic shifts in consumer behaviour seen in our lifetime but now we have to…
by Matt O'Connor - In the wake of the COVID-19 pandemic, the consumer-packaged goods (CPG) industry is navigating a fundamentally different retail landscape alongside…
by Syed Balkhi - When marketers talk about reviews, they mainly refer to the good things people say about their products and brands. It’s…
by Syed Balkhi - As a business owner or marketer, your knee-jerk reaction to increasing revenue might start with getting more customers. Don’t get…
by Syed Balkhi - Are you looking for a way to turbo-charge your marketing strategy and secure more sales? If you’re like most of…
by Syed Balkhi - Are you looking for a way to increase your online store’s sales and engagement? If so, you may instinctively want…
by Larisa Bedgood - We are a society of plugged-in and digitally-connected consumers and the pandemic only raised our expectations of having cohesive, digital…
by Linda Landers - We don’t always need a crystal ball to see the future. However, the current state of CPG marketing trends gives…
by Syed Balkhi - Are you interested in building trust with your audience and securing more sales? Odds are, the answer is yes! Business…
by Brian Basilico - My wife and I have been watching a documentary series called America, the Story of Us. Two stories in the…
by Syed Balkhi - As business owners and marketers, it’s our job to connect with prospects and help them determine if our product or…
by Syed Balkhi - Do you know what comes to mind when your customers think of the word success? If not, you may be…
by Liz Weinsten - From interactive engagements to destination shopping, major retailers are doubling down on brick-and-mortar post pandemic. The world is reopening. After…
by Matt Janaway - Marketing has changed over the years. The marketers back in the Sales Era saw tactics like aggressive promotion to sell…
by Jared Atchison - Are you interested in turning more website visitors into subscribers? If so, you’re not alone. Business leaders and marketing teams…
by Sophie Beard - The closure of non-essential stores in March 2020 in the UK and lockdowns across the world, opened up a possible…
by Dave Schneider - This year, knowing that old marketing strategies won’t work as they did in the past years is crucial. A business’s…
by Maria Yalch - Retail sales seasonality is something that the big players plan for every year. This means they expect to lose money…
by Larisa Bedgood - Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand…
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