Getting to grips with your business’ data can be extremely challenging if you don’t come from an analytical or development background. Opportunities to refine processes and even develop new products can be hidden inside the data, waiting to be found and utilised. But without coding resources how can the average business tool user make the most of this data? Through the growing field of low-code and no-code applications.

Low code applications provide the ability to fully build applications, integrations, user experiences and much more, using third-party tools. These toolkits enable you to take your ideas from concept, through design to commercialisation, with little or no code.

By leveraging low code / no-code platforms you can bring your ideas to market quicker, maintain them more easily and enable developments to be made by your wider team. Commonly they use visual drag-and-drop interfaces and simple logic tools to facilitate the build.

Some examples of low code / no-code platforms include:

  • Bubble.io (app building)
  • Genexus (software development)
  • Caspio (database/app building)
  • Cyclr (integrations)

How Low Code Tools are Powering Business Transformation

When looking at implementing digital transformation projects, low code tools enable people in the business to define processes and action them – regardless of their coding knowledge. Drag-and-drop interfaces make them fast too because they use prebuilt libraries and functionality to accelerate development. They also tend to be more affordable than traditional development platforms, so they will be kinder to the overall digital transformation budget too.

Here are three ways in which low code programming can help digitally transform a business:

Deliver Enhanced Customer Experiences

Low code tools provide businesses with the ability to provide customers with faster and more personalised experiences. By using low-code data integration software, businesses can improve their data quality and the speed of data integration. This way, your company can base everything you do for your customers on data and analytics. It is the only way to ensure that you are giving clients exactly what they need and expect from your industry.

Low code enables users to quickly scale and change applications to meet consumer demands.

Drive Business Process Efficiency

Beyond customer experience, companies are aware of the need to transform their business and operating models to increase revenues. Low code can help automate the most critical and complex processes, while built-in security features make it a reliable and secure solution for internal processes in industries that support critical infrastructures and maintain sensitive data assets.

Speed isn’t the only reason low code brings new levels of productivity. It enables less-experienced users to collaborate on projects. This means that employees from every part of your business, whether IT, sales, or management, can work together like never before.

Mobile-First Approach

Many businesses struggle because the many apps and services within their network (which could easily be in the hundreds) have not been properly optimised for mobile: the requirements of mobile are always changing and it is difficult to keep up.

Low code is a great way to improve a company’s mobile capabilities because many are specifically geared towards mobile app development. And because most companies that offer low code solutions are at the cutting edge of technology, they are often optimised for mobile.

Complementary Low-Code Services

While low code technologies can be used to create entire systems, they can also be added to existing software to add additional functionality.

You can enhance user experience through adding services such as:

Process Automation – ensure your company’s internal processes are well documented and scalable through low code process management. With a number of drag-and-drop-based tools available, you can empower your team (and newly onboarded team members) with the information they need to know to do their jobs effectively.

Chatbots – creating your own bots to allow users to easily find important information, interact with your own platform or speak directly to members of your team to improve the user experience. Companies such as Intercom and Continually make it possible to create your own bots with drag and drop or simple form interfaces.

Native Integration – an embedded iPaaS solution gives you the ability to increase the number of your in-app integrations while enabling you to be more reactive to custom user integration requests. Low code tools open up the integration process to more of your team, allowing you to grow your integration suite without needing additional developer resources.

Marketing Automation – platforms such as Sendgrid, ActiveCampaign and MailChimp provide an interface to create timed or action-triggered email campaigns without needing to code. So you can concentrate on putting out the right messaging to your users when the time is just right.

Speed and Flexibility Make a Winning Combination

While coding is a much more customisable way of working, there’s a trade-off in terms of developer resource. Low-code development platforms reduce the amount of traditional hand-coding, enabling accelerated delivery of business applications. It enables a wider range of people within an organisation to contribute to the application’s development, not just those with formal programming skills.


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