Are you thinking about starting a mobile app for your business? Have you already created an app but having trouble sparking user engagement? If so, you’re not alone. There are now over 7 billion mobile users worldwide, and business owners have noticed.

As it stands, the average person spends 3 hours and 40 minutes every day using apps on their phone. Shoppers use these applications to read content, contact businesses, and, yes, buy products.

If used correctly, apps can lead to an explosion of new sales and leads. The thing is, it’s not easy to establish a clear mobile strategy and convert site visitors into app users. That’s why today, I’m going to share 5 tips that you can use to get more mobile app engagement.

Are you ready? Good. Let’s dive in!

Prioritize Performance and Usability

Special offers, robust features, and great content can convince visitors to click the download button, but performance and usability will determine how long people use your app. Imagine going through the trouble to download a brand’s application, only to find out that it’s slow and clunky on your device.

If you’re like most people, you would tap the uninstall button and think twice before engaging with the brand in question. You never want to put your customers in a position where they feel like they can’t use your application, and as a result, must uninstall it and find a competitor with a system that works.

You’ll want to rigorously test your app through development and long after launch day. I recommend using both low and high-end devices so you can ensure specific segments of your audience aren’t excluded from using your app based on the model of their smartphone.

Once you get the preliminary tests out of the way, you should consider using Google’s Firebase Test Lab. This free tool allows you to run performance and usability tests on a wide range of real iOS and Android devices, which can help you dramatically fine-tune your performance leading up to the launch of your app.

Encourage Signups on Other Marketing Channels

Getting initial signups is perhaps one of the most challenging aspects of igniting mobile app engagement. You have to find your audience and convince them that your application is worth their time.

The first place you’ll want to promote your app is on your website. You could create an exclusive landing page and personalized pop-ups that explain to users what they stand to gain by cruising over to their preferred storefront and downloading your program.

Social media is another excellent place to reach your target audience. Almost 4 billion people use social media, with 59% of shoppers saying they use social media for shopping inspiration. You can improve your engagement rate by creating dynamic ads and social posts that explain the benefits of your app.

Popular platforms to encourage downloads include Facebook, Twitter, and Instagram. It’s worth noting that Facebook has the most potential here, namely because you can reach over 2 billion people through this platform alone.

You can also encourage more signups by reaching out to your email subscribers. The people on your lead list have already shown interest in your brand, and thus, are willing to engage with you on other platforms. Personalized emails that explain to each user how they will benefit from your app can help you drive conversions and get more in-app interactions.

Build an Intuitive Onboarding Program

Despite your best efforts, many first-time users will stop using your application quickly after they start. While you can’t stop every person from abandoning your app, you can reduce this number by building an intuitive onboarding program.

Essentially, onboarding is the process users go through to become comfortable with all of the features and functions offered through your program.

We’ve all downloaded an app, only to get confused by the lack of guidance and vague instructions. This situation can lead to a poor user experience, which will eventually lead to a high uninstall rate. The good news is there are a few ways you can make your onboarding process more engaging.

I suggest including an optional tutorial as soon as new users open your app for the first time. You’ll want to touch on all of the different aspects of your program so your new visitors will feel comfortable and confident when using your application.

It’s also a good idea to send a welcome email to all of the people who download your app for the first time. When you quickly reach out to new subscribers, you improve the odds that they will continue interacting with your business. If you wait too long, you risk visitors forgetting all about your brand, which can have a negative impact on future engagement opportunities.

Incentivize with Rewards

Have you ever bought something from a business because they offered you a reward or prize for simply interacting with their brand? If you’re like most people, the answer is yes. Shoppers want their favorite companies to reward them for their loyalty, including through their mobile app use.

I suggest setting up a loyalty program that rewards your users with personalized content and offers based on their past purchases or activity. You can even send alerts to your audience by asking them to activate push alerts on your app. Research shows that segmented alerts like this receive 1.3x more click-throughs than traditional blast alerts.

When it comes to activity, you can send your audience promotions based on how they use your app. For instance, if someone spends their time reading blog posts about a specific product or pain point, you may want to consider sending a relevant offer to encourage further interactions.

On the other end of the spectrum, you can reach out to users who download your app but haven’t opened it for a pre-determined amount of time. So, if someone clicked download but only opened your app once in 60 days, you could send them an alert that piques their interest, which could result in re-engagement.

Offer In-App Customer Support

Finally, you can boost your mobile app engagement rate by offering in-app customer support. Shoppers today have some pretty big expectations from businesses across all industries. One such example is omnichannel support. People want to know that they can get help with their questions or concerns on your website, social media profiles, and your mobile app.

The best way to implement this type of customer service system is to use a hybrid mix of live chat agents and chatbots. Program your chatbots to help users with simple, common questions and concerns. For example, chatbots can help users change their passwords, offer relevant resources, and answer other basic questions.

On the other hand, your live chat team is responsible for helping users with complicated issues that are a little more nuanced. When you use this type of system, you’re ensuring that your customers’ expectations are met, regardless of their reason for reaching out to your business.

One final note on this topic; make sure users can clearly see how to reach your support team in-app. If they have to leave and find directions elsewhere, there’s a slim chance that they will come back and reach out to your team.

Wrapping Up

As you can see, there are plenty of things you need to keep in mind when attempting to boost your mobile app engagement rate. The tips presented today will help you find your bearings and develop a powerful mobile marketing strategy. If you want to continue to see growth, don’t forget to review your analytics and feedback so you can find ways to fine-tune your app over time.

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