Managing your company’s internal and external communication requires a public relations strategy. Check out these public relations tips and best practices.
by Aneeca Younas - The value of NFTs has skyrocketed in recent months as non-fungible trading rapidly grows in popularity. So, how can you…
by Krishi Chowdary - It’s paramount for businesses of every kind to create a positive brand image, more so now than ever. This is…
by Aneeca Younas - Financial companies are often under immense public scrutiny. A single mistake could lead to a scandal that destroys a company’s…
by Paul Oestreicher - People screw up apologies all the time. I’ve studied this for years and published the 6 A’s of apologies in…
by Donna St. Jean Conti - “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon…
by Daisia Conrad - Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.” If…
by Donna St. Jean Conti - “The cultivated person’s first duty is to be always prepared to rewrite the encyclopedia.” ― Umberto Eco, Serendipities: Language and…
by Kim Caro - With changes to Google advertising policy and Facebook and Instagram shifts, public relations, or PR, could be the new key…
by Céillie Clark-Keane - When something important happens in your business, it’s common to write a blog post, share the news on social media,…
by Erika Taylor Montgomery - Each public relations agency offers different services and strategies to help your company succeed. When you’re looking for a public…
by Mike Rosenberg - After the pandemic put a nearly year-long pause on major in-person gatherings, industry trade shows are beginning to happen again.…
by Justin Wong - Whether you wish to get the word out about a new product or raise the public profile of your business,…
by Erika Taylor Montgomery - Despite their similarities, a media pitch and a press release are two very different components of your press strategy. Although…
by Donna St. Jean Conti - “It is not the answer that enlightens, but the question”- Eugene Ionesco Public relations (PR) practitioners use a variety of…
by Chris Christoff - Writing a press release is not simply about announcing a forthcoming event, a major acquisition, the launch of a new…
by Frank Strong - Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help…
by Maria Marchewka - Whether it’s through social media marketing, email campaigns, pay-per-click (PPC) advertising, press releases, or a media advisory, there are a…
by Amy Rosenberg - Humans have become content generating machines as access to the internet has grown. By one estimate, humans created 2.5 quintillion…
by Justin Wong - One of my favourite things to do at Curve is media training. As a former journalist and a TV producer,…
by Debola Adeyemo - Let’s set the scene. You’ve just landed another speaking opportunity for your spokesperson a couple days following a big release.…
by Alexander Storozhuk - However you want to call it, rumors, spin, lies, disinformation, and bogus are not new phenomena. It has been around…
by Amy Rosenberg - Once upon a time, television (TV) and print media enjoyed almost universal trust among American citizens. During the 1960s and…
by Maria Marchewka - A press release boilerplate provides a brief description of who you are as a company, what you do, and the…
by Maria Marchewka - What do Google and a good press release have in common? The answer to that question is compelling headlines. Google…
by Maria Marchewka - Brand awareness describes a person’s familiarity with a company, product, or service. Increased recognition of your company can lead to…
by Katerina Antonova - Public relations (PR) is often misunderstood. Some believe it is only about getting the press to write about you. Others…
by Dave Sutton - Public relations (PR) strategy is critical to any company’s overall communications plan, but unfortunately many still don’t have a strong…
by Michelle McIntyre - I often remind my PR clients and CEO friends to create stunning photographs if they want big media attention. A…
by Donna St. Jean Conti - “Repetition makes reputation and reputation makes customers.” — Elizabeth Arden Influencing an audience is a process that often requires repetition.…
by Mitch Transue - Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your…
by Maria Marchewka - Did you ever read a press release and think to yourself, something’s missing? Those unfulfilled feelings are likely a byproduct…
by Ximena Restrepo - When approaching content marketing for your business, you often see options for free and paid models — and it can…
by William Comcowich - Creating a quality internship program that avoids legal problems and educates interns about PR and marketing requires thoughtful planning and…
by Jenni Bednarz - Public relations is an essential aspect of both digital and traditional marketing, but can be an intimidating subject to those…
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