Twitter Facebook LinkedIn Flipboard 0 The old Twitter joke about people saying what they had for breakfast in their tweets has a little truth to it, but failing to grasp the more powerful side of that platform is easy to do. People who use the platform to broadcast self-referential tweets and automated random crap see almost no return on their time investment, and leave saying what a colossal waste Twitter is for their business. Without exception those who have told me about their Twitter failure story have all lacked a cogent strategy or clear goals from their Twitter plan. Mark Schaefer has used Twitter effectively to build his business and grow a very successful blog. If there is such a thing as a Twitter expert, Mark is it. It’s not hard for anyone to apply his strategy for their personal or business success, but it takes a focused approach. In this video he shares his insights that you can start using today. Mark recently released his new book The Tao Of Twitter. His book has been getting a boatload of 5 star reviews by readers on Amazon. You can buy it here. Watch The Video Here This video was shot using video conferencing technology provided by Evogh. To learn more go to www.evogh.com. Interviewed: Mark Schaefer Executive Director Schaefer Marketing Solutions Twitter Tweet Facebook Share Email This article originally appeared on The @Steveology Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Steve Farnsworth Follow @Steveology View full profile ›More by this author:What Is New PR And Social Communications?Catfish, Clients, Hacks, And Flacks: A PR War StoryPR And Communications For The New Century: Gini Dietrich Interview